Dior & IFM

The client's goal was to create a campaign for the Lady Dior bag targeted to a younger audience.

Our approach was to create four different gen Z archetypes each with a very unique sense of style and identity, allowing the four of them to express their aura freely. However, despite all characters being extremely different, they all embody the same value thanks to the Lady Dior bag that becomes their crown : confidence. The crown that is the Lady Dior bag conveys the confidence that every woman wearing this precise bag can develop.

We also produced a video campaign composed of four interviews that focused on creating a unique and entertaining dialog with each model, accentuating their own identity.